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        <news:publication_date>Feb 4, 2026</news:publication_date>
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      <lastmod>2026-04-03</lastmod>
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          <news:name>GTM Times</news:name>
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      <lastmod>2026-04-03</lastmod>
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          <news:name>GTM Times</news:name>
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        <news:publication_date>Feb 4, 2026</news:publication_date>
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      <lastmod>2026-04-03</lastmod>
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          <news:name>GTM Times</news:name>
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        <news:publication_date>Feb 4, 2026</news:publication_date>
        <news:title>Marketers expand use of intent data beyond targeting to improve GTM execution</news:title>
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      <lastmod>2026-04-03</lastmod>
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        <news:publication_date>Jan 27, 2026</news:publication_date>
        <news:title>Analog Way Appoints Jeff Singer as Chief Marketing Officer to Lead Global GTM Strategy</news:title>
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      <loc>https://www.gtmtimes.com/newsroom/idc-q1-2026-is-no-longer-a-gtm-test-run-its-the-quarter-that-sets-the-years-direction</loc>
      <lastmod>2026-04-03</lastmod>
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        <news:publication_date>Jan 27, 2026</news:publication_date>
        <news:title>IDC: Q1 2026 Is No Longer a GTM Test Run — It’s the Quarter That Sets the Year’s Direction</news:title>
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        <news:publication_date>Jan 27, 2026</news:publication_date>
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        <news:publication_date>Jan 27, 2026</news:publication_date>
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      <lastmod>2026-04-03</lastmod>
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          <news:name>GTM Times</news:name>
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      <lastmod>2026-04-03</lastmod>
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          <news:name>GTM Times</news:name>
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        <news:publication_date>Jan 24, 2026</news:publication_date>
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      <lastmod>2026-04-03</lastmod>
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          <news:name>GTM Times</news:name>
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        <news:publication_date>Jan 23, 2026</news:publication_date>
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        <news:publication_date>Jan 20, 2026</news:publication_date>
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